Good to Great is an excellent book, filled with fascinating insights for the business leader, or anyone striving to make their organization "Great". This book is a MUST READ before implementing the next big change or improvement program in your business, or hiring the next key-person. It is a must-read for anyone wanting to build a great company as well... Having the author narrate adds to the content & message of the book as well. Having Collins narrate allows him to place special emphasis on things particularly important to him, as well as offer his commentary & reflections, that most certainly would not exist if the publisher used a 3rd-party narrator. Also, in this audio version, Collins give his insight into the work several year after the book's publishing, which only reaffirms, or sheds new light, or clarifies certain points throughout the book. He even goes so far as to include several "Frequently Asked Questions" since the book's initial publishing, and offers his insight to these questions as well. I must also address some of the negative reviews about the book as well. Since publishing, some of the companies discussed in the book have fallen from their "Great" status, and several people have dismissed the book because of that. However, Collins addresses this very point in the epilogue of the book - at the time of it's initial writing - pointing out that "IF" a company were to lose it's "Great" status, it would not negate the findings of the research, and the book itself. Fixating on the long-term success after the "Good to Great" research totally misses the point - a point which Collins very clearly addresses near the end. In short, this is an absolute MUST READ for people wanting to initiate change in their business, or simply for those wandering "what makes some businesses great," or "can my business become great...?" Good to Great is an absolute must read - I cannot recommend it more highly.

Great listen! I am not a CEO or business owner, but will be able to find many uses for the shared insights of this book.

I would highly recommend this to anyone, great concepts and very insightful.

It was an enjoyable and interesting book and seems to be a well-done study with principle findings that can be applied for successful living

Really great read for anyone that works in any business. The negative reviews of this book are obvious people that haven't read or didn't listen to the author. The research and data is historical and just because you a company was great doesn't mean they always are and will be. Don't bash something if you don't actually read and listen to it.

The book is just horrible. 90% of material is pretentious and unsubstantiated nonsense. Most of the conclusions are base on low quality research with almost no statistical data. One can actually judge the book by the results MANY of the described GREAT companies are out of the business already.

Chapters 5 and on just fly with enticing information! Couldn't stop listening to it at that point.

Well researched and a great read. definitely learned a lot.

Very good book. Extremely inspirational if your open minded to a common sense approach to elevating the quality of your business

The Best Book I ever read or listen to awesome book