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The Power of Habit: Why We Do What We Do in Life and Business

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Mike Chamberlain

10 Hours 55 Minutes

Random House (Audio)

February 2012

Audio Book Summary

NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Wall Street Journal Financial TimesNEW YORK TIMES BESTSELLERA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees how they approach worker safety and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.Praise for The Power of Habit Sharp, provocative, and useful. Jim Collins Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good. Financial Times A flat-out great read. David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity You'll never look at yourself, your organization, or your world quite the same way. Daniel H. Pink, bestselling author of Drive and A Whole New Mind Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change. The New York Times Book Review

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Reviews

  • Spenser Bryant

    I enjoyed this book. It has a lot of good information about how habits are formed and even throws in a couple of ways to create new habits to replace your old ones. Although, I think there could have been more focus on habit reformation and creation. The narrator is pleasant to listen to but he can get overly invested in certain sections which can distract from the material.

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  • Abdulhadi Alramadhan

    This has some good research but most of the analysis are extremely poor... It\'s missing clear explanations for readers to apply those tips.

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  • Tamara Malan

    Extremely eye opening and informational on how we are manipulated into buying trends. The habits we have and why. Very good information for everyone.

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  • Tori Obermeier

    Good an interesting in the sense of HOW habits are formed but I'm still not 100% convinced how to create new habits

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  • Chad Ramos

    I really appreciated the information in the book...the insights, takeaways and overall understanding of how habits effect one's life and how to take control of them. Highly recommend!

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  • Lana Vivant

    Book is very interesting, to say the least. Plus informative and applicable to our own habits

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  • Julian Rojo

    This is an important and excellent book to understand.

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  • christine tizzard

    This book really broke down habits in a way that made sense to me. Really enjoyed this listen.

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  • Nathan Edwards

    I have been able to use the advice on this book to improve my hanits.

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  • T. Chadrisse Knight

    -Great book to help understand the power of habits and how to deal with them. The social science behind habits is very interesting.

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