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Shoe Dog

Unabridged Audio Book

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Norbert Leo Butz

13 Hours 21 Minutes

Simon & Schuster

April 2016

Audio Book Summary

NEW YORK TIMES BESTSELLER

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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Reviews

  • Wim K

    Great review of the creation of a global power brand

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  • Mindaugas Sujeta

    Great story, I could not stop listening. I enjoyed the story and the narrator.

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  • Kyle Mauch

    Incredible story and a must read for any entrepreneur. Loved the narrator too. Thank you Phil!

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  • Federico S.

    il. Best audiobook and performance I’ve ever listened to.

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  • Thomas K.

    I aways listen while Im working. I’ve listened to thousands of hours of random content. Ive never sat down and only listened. This book made me do that. The narrator makes you feel as if your going on the journey with Phil. Best audiobook and performance I’ve ever listened to.

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  • Kumaran M.

    An unbelievable memoir. I still remember buying my first Nike shoe. I was in grade 7 and had saved up money from a holiday job. A green and white Nike Air ace. It was slightly big for me but it was the only Nike in the store that I could afford. But I didn’t care, I owned a Nike. As an adult whose starting of my own business, hearing the preseverance and commitment that Phil Knight showed in his business made me realize that all good things take time. I am deeply grateful for all the Oregon guys efforts in changing the world. As an adult who enjoys going for runs to clear my head, I feel privileged to own and use an incredible product and be part of the lifestyle. Thank you Phil Knight. The narrator did a great job and made listening a pleasure. An absolutely brilliant audiobook.

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  • Robert P.

    Great book and narration!

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  • Allen F.

    Loved this book and one of my favorites !

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  • Silke K.

    Incredibly well written and well narrated. I have not enjoyed a book so much in a long time. Very interesting.

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  • LaToya M

    great book many should read it i listen to the exmpales and read about the book and it feels like i can relate to the story

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