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Shoe Dog

Unabridged Audio Book

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Norbert Leo Butz

13 Hours 23 Minutes

Simon & Schuster

April 2016

Audio Book Summary

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business-a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream-along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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Reviews

  • P Rizzo

    Fantastic from start to finish, compelling story even if you're not into books about business.

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  • Lenford T

    Amazing book

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  • Paul J

    Fantastic, a must if you like business and sports. Great to hear about the NIKE journey!

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  • Shannon G

    Great Book all around!

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  • Wim K

    Great review of the creation of a global power brand

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  • Jordan G

    It was a moving piece! My one wish is the next book can follow up like this one!

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  • Joshua F

    I thought the book was interesting but on the dull side. Narrator did a great job.

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  • Michael D

    Shoe Dog is an excellent book and the narrator did an excellent reading of it. (Don Draper style voice and cadence) I liked the separation of the chapters by years for historical value. Also, the candor of the author to share moments and decisions that shaped his failures and successes. Best of all, I liked the unfolding of the story of Phil Knight (with the humorous comments included) as a person that had a crazy idea and would not give up on it. I highly recommend Shoe Dog.

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  • Lyndon W

    Amazing, just listen, phenomenol account of a will to succeed

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  • Benjamin A

    One of the best autobiographies I have ever read! This book made me laugh, cry, anxious, angry, hope, and then joyful!

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