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The Tipping Point: How Little Things Can Make a Big Difference

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Malcolm Gladwell

8 Hours 34 Minutes

Hachette Book Group USA

April 2007

Audio Book Summary

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

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Reviews

  • Anonymous

    Great book

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  • Scott A

    Easily my favorite Gladwell book. I found it relevant and useful.

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  • Mikeypbeats

    Amazing how a few people can influence so many, then it just spreads. Many examples of that from disease to culture and fashion

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  • Anonymous

    It’s a good book but most case studies are outdated.

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  • Ezri S.

    The nature of the crowd and how the action of the few spreads like a contagion...

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  • Adam H.

    Another great book. He never lets me down.

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  • Shahidah N.

    My favorite book when it comes to combining sociology and business. So many gems it has become an undeniable point of reference.

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  • Kevin Oneil

    Malcolm Gladwell never disappoints. This is an in depth look into trends, what creates them and epidemic of virality.

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  • Galan Hughes

    An insightful book, but not earth-shattering. It fades in the later chapters. Having Gladwell as the narrator is a plus.

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  • Janet Slavenski

    Insightful, educational and overall a great listen/read. I highly recommend this book to others who are interested in life

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