Book Rating (16)
Narrator Rating (2)

The 22 Immutable Laws of Marketing

Unabridged / Go to Abridged Audio Book

Download On Audiobooks.com
Stream On Audiobooks.com
CD Rental On Simply Audiobooks

Download or Stream instantly more than 55,000 audiobooks.
Listen to "The 22 Immutable Laws of Marketing" on your iOS and Android device.

Don't have an iOS or Android device, then listen in your browse on any PC or Mac computer.

Author:

Narrator:

Length:

Publisher:

Date:

,

David Drummond

3 Hours 7 Minutes

HarperAudio

April 2014

Audio Book Summary

There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Similar Audio Books

Reviews

  • Zak O

    One of those books that is a MUST read at some point.

    Book Rating

  • TRACI TAKACS

    Love this book. Success = making the first impression with one simple focus-word.

    Book Rating