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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Unabridged Audio Book

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Grover Gardner

6 Hours 29 Minutes

Gildan Media

November 2007

Audio Book Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody 'red ocean' of a shrinking profit pool, but by creating 'blue oceans' of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy

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  • Sarah G

    Great listen Keep listening ... keto on....laughter is better than sugar

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  • Mollen Maswanganyi

    This is a great book on creating a new market space in your company. Not focus only on competitors of your business.

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  • Osman Raidhan

    Eye opening and insightful. I need a hard copy of this for all the information. Definetly recommend

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  • Anonymous

    I think it is better read than listened to, in terms of charts/graphs that are probably in the book but obviously can't be shown in an audio version.

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  • Ricardo N

    Very relevant for all who are interested in strategic thinking.

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  • Jonathan Malota

    Very good book on strategy. Worth a listen to any one thinking of implementing business changes. Well written and easy to listen too.

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