Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Unabridged Audio Book
Download or Stream instantly more than 55,000 audiobooks.
Listen to "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" on your iOS and Android device.
Don't have an iOS or Android device, then listen in your browse on any PC or Mac computer.
6 Hours 29 Minutes
Audio Book Summary
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody 'red ocean' of a shrinking profit pool, but by creating 'blue oceans' of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy
Similar Audio Books