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Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Donald Miller

4 Hours 55 Minutes

HarperCollins Leadership

October 2017

Audio Book Summary

Seven proven elements of powerful stories that will dramatically improve the way you connect with your customers and drastically grow your business.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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  • Gordon E.

    A great story based business book. Have listened to this numerous times. A gift if your business is overwhelmed by to providing too many products or services and not really being excellent at any one thing.

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  • Amy S.

    Well thought out, a great spring board to work with, he has a nice easy voice but won't put you to sleep. I really enjoyed and am working my way through his plan of actions.

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  • Daniel R.

    He very quickly advises the listener that he is about to layout the story telling method for all movies, and warns that by listening further he is going to ruin movies for you forever.

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