Book Rating (68)
Narrator Rating (28)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Unabridged Audio Book

Download On
Stream On

Download or Stream instantly more than 55,000 audiobooks.
Listen to "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" on your iOS and Android device.

Don't have an iOS or Android device, then listen in your browse on any PC or Mac computer.







Peter Altschuler

12 Hours 52 Minutes

Random House (Audio)

April 2014

Audio Book Summary

From a co-founder of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Similar Audio Books


  • Kalyan B

    Great book to listen to. However the volume seemed a little low and was mildly infuriating at times.

    Book Rating

  • Christy S

    Love the book and will need to have an actual hard copy to highlight the pieces that pulled on me. Although it might be my settings, the narrator reads like a bit too slow for my “in the car” reading style. Love his voice, love the book, impressed with candor!

    Book Rating

  • Ryan D.

    A great book for creatives and leaders looking for Inspiration and tools for greatness!

    Book Rating

  • Tom T.

    The title is about creativity. There is nothing creative in the book. It is an historical record as told from the perspective of the ego-driven author.

    Book Rating

  • Maria Duchesse

    Recommended this book to anyone i talked to for months... enough said

    Book Rating

  • Anthony Truong

    Great book, learned so much from a leader in creativity. Narrator was great, exactly how I pictured Ed Catmull to sound like!

    Book Rating

  • Lisa McQuade

    wonderful book and very enjoyable. Loved learning about Pixar and Steve Jobs role.

    Book Rating

  • Edgardo Pineda

    Awesome book. Love the way it was written and narrated. Both engaging and definitely not boring. It was long though. It was very interesting to hearing about the history of movies that my family watched and loved. Additionally, it was nice to hear about a different side of Steve Jobs. Great book!

    Book Rating

  • Arleen Mills

    Very enjoyable book! I loved learning about the birth of Pixar, and Ed Catmul's management style. The narrator was very easy to listen to. Would recommend this book to anyone!

    Book Rating

  • Brenda Ortiz

    Love the voice of the narrator, clear voice, slow, and for those who speek several languages great speaking. Great book also

    Book Rating