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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Unabridged Audio Book

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Mike Chamberlain

9 Hours 53 Minutes

HarperCollins Publishers

December 2012

Audio Book Summary

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Reviews

  • Danielle Sauve

    Great for anyone leading or supporting the high tech industry. Very useful concepts and practical advice! Required reading at some companies!

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