Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Unabridged Audio Book
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9 Hours 53 Minutes
Audio Book Summary
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.