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Disciplined Entrepreneurship: 24 Steps to a Successful Startup

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Erik Synnestvedt

7 Hours 21 Minutes

Gildan Media

August 2014

Audio Book Summary

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

You will learn:

Why the “F” word - focus - is crucial to a startup's success
Common obstacles that entrepreneurs face - and how to overcome them
How to use innovation to stand out in the crowd - it's not just about technology
Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

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    While informative this book is not easy to listen to. Very dry presentation with many acronyms and too much jargon.

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