knowledge is power
I have read extensively on negotiation, including everything written by folks affiliated with the Harvard Negotiation Project, bryan tracy, david lieberman, zig ziglar, robert bramsom,and many more & i dont usually write review for books since i read many books weekly but I think that ""Getting Past No"" is worth, this book is one of the best of all the books, this book is conciseness it,s deceptive, It's short, it's sweet, and it's actually both effective and highly actionable. very interesting and an eye opener for certain situations.this book is about dealing with difficult situations and understanding human behavior. The concepts expressed are profound. For example the concept of BATNA (best alternative to a negotiated agreement) I have already applied some of the techniques and have found that it is working, i would highly recommend this book.