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Go-Givers Sell More

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Bob Burg, John Mann

3 Hours 49 Minutes

Gildan Media

February 2010

Audio Book Summary

Applying the lessons of the bestselling parable The Go-Giver to real-world situations

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers-but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.

Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be-especially in an economic downturn, when customers are more suspicious and defensive.

It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.


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  • Marco L.

    Being involved in the distribution business of financial services this book really hit home for me. I can see how the five laws it presents can have a huge impact on one's selling career. Love how the author closes his ideas near the end of the book by saying "a genuine go-giver is a powerful go-getter". Highly recommend this book and audio to any person in the profession of selling, it's ideas are easy to grasp yet can greatly change your perspective on the sales process on a positive note. Excited to apply what Go-Givers Sell More has to offer.

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  • Pro F.

    Awesome listen

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  • Sally C.

    I think this book is an excellent material not only for academics but also for those people who wants to know their selfs better, understand other people behavior, and their surrounding relationships.

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  • Mollen Maswanganyi

    I learnt that to give first on order to receive. Just a refreshing book from the lesson from the "Go Giver"

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