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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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Ryan Holiday

2 Hours 40 Minutes

Gildan Media

February 2019

Audio Book Summary

A primer on the future of PR, marketing, and advertising-now revised and updated with new case studies

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

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Reviews

  • Kevin M.

    A great read if you’re trying to figure how unknown companies become global entities. A true how to guide whether you’re a big player or looking to do more for less when it comes to messaging. A practical guide to the once new world of growth hacker marketing.

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