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Influence: The Psychology of Persuasion

Unabridged Audio Book

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George Newbern

10 Hours 7 Minutes

HarperAudio

October 2016

Audio Book Summary

Influence, the classic book on persuasion, explains the psychology of why people say 'yes'-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Reviews

  • Jennifer S.

    Extremely long-winded and tedious. I get the point, but then it is explained for another 30 minutes or more. I’m having a hard time getting through this book.

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  • Daryl S.

    some good points, could have been delivered in half the time

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  • matthew h

    Narration will put you to sleep. Topics good, but tone of his voice will knock you out.

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  • Dan K

    Hard to follow. A few interesting topics. More situational understanding of what moved people than practical use for everyday life.

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  • Larry Schatz

    A great book! It was very informative! I\'m sure I\'ll be able to use this in my job.

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