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Let the Story Do the Work: The Art of Storytelling for Business Success

Unabridged Audio Book

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Emily Woo Zeller

7 Hours 20 Minutes

Brilliance Audio

September 2017

Audio Book Summary

For millennia, people have used stories to simplify a complex world, make facts and events memorable, and stir action. Today, storytelling has emerged as a strategic skill that every business leader must master.

Yet few use storytelling to its full capacity. Stories work beyond telling how a company overcame competitors, or the rags-to-riches background of a founder; these are classic plot devices, and they're frequently layered into corporate messages. But stories can also operate more subtly. By adapting proven story structures and conventions, you can transform forgettable presentations into truly compelling ones, and make lasting impressions with every interaction.

Let the Story Do the Work helps you weave storytelling techniques into your communications and strengthen their impact. Part practical workbook, part definitive textbook, it breaks down the art of storytelling into step-by-step guidelines, insights, exercises, and examples drawn from various business environments, including the financial industry and health care. The book helps you:

• Employ the five principal elements of storytelling, such as the three-act formula, and planting a hook
• Cut through a thicket of data to explain what the numbers actually mean and why people should care
• Strip away jargon, tame complexity, and make a convincing case no matter how unwieldy the topic
• Tell your personal story in a way that builds credibility and forges relationships

Anyone can make a presentation and parade a list of credentials. But nothing resonates and persuades as powerfully as a story.

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  • Don C.

    Hurray for Ester Choy! What an excellent book and well read too. This is an excellent guide for anyone needing to communicate, persuade, or build client loyalty. Hip hip hooray! Don Buck P Creacy, Storyteller

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