The Psychology of Salesmanship
Unabridged Audio Book
Download or Stream instantly more than 55,000 audiobooks.
Listen to "The Psychology of Salesmanship" on your iOS and Android device.
Don't have an iOS or Android device, then listen in your browse on any PC or Mac computer.
4 Hours 55 Minutes
Audio Book Summary
The mere mention of the word 'psychology' in connection with business was once greeted with a shrug of the shoulders, a raising of the eyebrows and a change of the subject. The average business man was apt to impatiently resent the introduction into business of topics or speculation regarding the soul, or of theories and tales regarding concepts of psychology. Change has come to the man in business. He understands that psychology means 'the science of the mind,' psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. The best authorities on salesmanship and advertising now recognize this fact and emphasize it in their writings. In The Psychology of Salesmanship Atkinson discusses Psychology in Business, The Mind of the Salesman, The Mind of the Buyer and more bringing greater understanding to the reader of the Psychology of Purchase