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Purple Cow: Transform Your Business by Being Remarkable

Unabridged Audio Book

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Seth Godin

2 Hours 58 Minutes

Penguin Books LTD

November 2020

Audio Book Summary

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

© Seth Godin 2005 (P) Penguin Audio 2020

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Reviews

  • Anonymous

    It was very good and inspiring book, and gave me a deferent view on what products and services should I develop or provide and how to make my brand distinguished in the market.

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