In front of a live audience at the Gramercy Theatre in New York, he covers his genius business ideas, from a strip club that women will really want to visit, to a frighteningly realistic frozen dinner, to the world's most needed new airline. With his expressive style and perhaps a little song, Braunger also imparts key life advice, explaining the one sound everyone should learn to recognize, the importance of trusting one's instincts to be afraid, and why working in a greeting card store may not quite be the worst job on the planet.