Book Rating
Narrator Rating

Think like a Brand, Not a Bank

Unabridged Audio Book

Download On Audiobooks.com
Stream On Audiobooks.com

Download or Stream instantly more than 55,000 audiobooks.
Listen to "Think like a Brand, Not a Bank" on your iOS and Android device.

Don't have an iOS or Android device, then listen in your browse on any PC or Mac computer.

Author:

Narrator:

Length:

Publisher:

Date:

,

Holly Adams

3 Hours 31 Minutes

Authors Republic

September 2022

Audio Book Summary

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It’s time to connect with customers and create meaningful experiences.
In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.

Similar Audio Books