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The Tipping Point: How Little Things Can Make a Big Difference

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Malcolm Gladwell

8 Hours 34 Minutes

Hachette Book Group USA

April 2007

Audio Book Summary

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

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Reviews

  • Scott A

    Easily my favorite Gladwell book. I found it relevant and useful.

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  • Anonymous

    Great book

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  • Anonymous

    It’s a good book but most case studies are outdated.

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  • Ezri S.

    The nature of the crowd and how the action of the few spreads like a contagion...

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  • Shahidah N.

    My favorite book when it comes to combining sociology and business. So many gems it has become an undeniable point of reference.

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  • Kevin Oneil

    Malcolm Gladwell never disappoints. This is an in depth look into trends, what creates them and epidemic of virality.

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  • Galan Hughes

    An insightful book, but not earth-shattering. It fades in the later chapters. Having Gladwell as the narrator is a plus.

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  • Janet Slavenski

    Insightful, educational and overall a great listen/read. I highly recommend this book to others who are interested in life

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  • Ryan Moore

    Great listen! Malcom Gladwell is a fantastic narrator as well as writer. While there are no earth shattering insights, he does present solid evidence that challenges our tendency to associate great performers with "God given" talent. Rather showing when the data is aggregated, it is more likely that the "Greats" have some significant and similar contributing traits/factors that had a great effect on their becoming great.

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  • Richard Todd

    Great Read. His books are insightful, full of self challenges and reassurance . Well narrated .

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