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Trust Signals

Unabridged Audio Book

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Jay Aaseng

6 Hours 10 Minutes

Authors Republic

November 2022

Audio Book Summary

What is a trust signal?
Let’s say you’re interested in a book you aren’t familiar with—this book, for example.
Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.
Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.

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Reviews

  • Robert F.

    The best marketing book I have read in a while. It is about more than just marketing, but as someone in the marketing field for many years, this book serves as a great reminder to what is important and how to get there. If I were a college professor for marketing, PR, communications, or business; this would be required material. Excellent work!

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