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You, Inc.: The Art of Selling Yourself

Unabridged Audio Book

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Martin Ruben, Lisa Desimone

5 Hours 44 Minutes

HighBridge Company

March 2007

Audio Book Summary

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU-whether it's in a job interview, a social gathering, or during a business negotiation.

The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.

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Reviews

  • Anonymous

    I did not like this book at all - I was expecting a book around your personal brand , instead I got a list of cheap suggestions

    Book Rating

  • Kimberly Smith

    What I really liked about You, Inc. is that it presented information in a format that was fun to listen to and easy to understand. The book provides a lot of examples on how you can make yourself be indispensible as an employee and as a friend. It explains how decisions are made about you very quickly. Therefore, work on improving the first impressions that others have about you. It also teaches about why you should specialize in your job. This book can help anyone in their career. It would be especially useful to salespeople. Warning: If you listen to a lot of self-help books, then you will immediately realize that this one does not contain a lot of new information.

    Book Rating