Searching for: "Dave Lakhani"

  • Dave Lakhani

    The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well. Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being...read more

  • Dave Lakhani

    Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers-and that's a fact. But how? If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and...read more

  • Dave Lakhani

    Every day, we set out to create a better life, a better career, or a better business. We often fail, because we fall into old patterns. But what if by devoting just one single, focused hour a week you could make big improvements in your professional life? And what if you knew in advance exactly what to focus on so that you could utterly destroy your old patterns? The Power of an Hour gives you the blueprint for making those changes, one at a time. Unlike most books that are too focused on one particular aspect of life, this holistic guide offers practical, everyday actions you can use to supercharge your personal and business development. Designed by a successful entrepreneur to work...read more

  • Dave Lakhani

    You are listening to this this book because you need to make more sales fast in an uncertain time. The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? Of course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries-and new sales rules apply. Customers have up-to-the-minute information access, a global reach, a...read more