Searching for: "Jennifer Aaker, Naomi Bagdonas"

  • Jennifer Aaker

    WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business.   “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive There exists a mistaken belief in today’s corporate world: that we have to be serious all the time in order to be taken seriously. But the research tells a different story: that humor can be one of the most powerful...read more

  • Jennifer Aaker

    'A smart, funny, brilliant book on how to be smart about being funny, brilliantly' Sarah Cooper 'This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble 'Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights' Arianna Huffington Humour is a superpower. If you're not using it, the joke's on you. When we're kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become 'serious and important people', trading laughter for bottom lines, slide decks and...read more