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    Snapchat is one of the most widely used social media platforms in the world. The site has multiple miillions of active monthly users with billions of “snaps” (photos and videos) generated every day. How did Snapchat grow so large and in such a short period of time? Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, all students at Stanford University. Reportedly, Brown came up with the idea of a social media app that enabled users to post photos and videos that disappeared from the site after a few moments. Brown reportedly approached Spiegel with the idea, and both agreed on the notion of a social media platform modeled on more