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The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs

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Sean Pratt

7 Hours 0 Minutes

Gildan Media

December 2011

Audio Book Summary

A guide to crafting unforgettable, attention-grabbing business communications - from speeches and letters to business plans - using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories, which listeners can use to strengthen their own communication. It's great for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful audiobook.

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Reviews

  • Fred M.

    it wasn't good for audio book. it is a reference book

    Book Rating

  • Antoine R

    The best part of the book was the introduction Don’t buy this

    Book Rating

  • KAREN TEAGUE

    The author (an accomplished speach writter) has put together a tome of amazing/inspirational stories by top business leaders in not only 1) a quick reference format, but also 2) hashtaged for the reader to quickly identify which story would be of most use in any given circumstance, AND 3) speach-written copy as a lead in should the reader want to integrate the example in their next meeting/presentation. At the end of the introduction section, the author states the purpose of this book is an easy reference of successful people's anecdotes (stories) when one comes up short of personal material. I understand first-hand where audiobook listeners are apt to give this audiobook a low star rating. However, I believe, it's not the content as much as the content not translating particularly well to audiobook format, and the lack of ability to easily go back to reference the content in audiobook format. That being said, there is a way to find enjoyment and usefulness out of this book's copious reference content only once one get's in the groove of how the off-puting audiobook formatting flows: 1) Understand that past the introduction, the entire book is meant to be used as a reference (arranged by business leader's last name) for other business leaders looking to site an example of how another business leader acted, overcame, etc. 2) Therefore, EACH of the approximately 150 stories (1-5 stories per leader) follows the same six-segment format--1. the successful leader, 2. what company they're associated with, 3. hashtags (cituations in which the story would be useful for the reader to reference), 4. the story, 5. how the story can be applied to the reader's purported cituation, and lastly, 6. a sample lead-in speach (one the reader could literally verbatim use to segway into using the story at their next meeting addressing the same type of leadership/decision cituation at their business). [Note 1: All six segments per each story of multiple stories per leader would be obvious in visual book format, and would have been helpful for an audiobook note inserted by the narrator at the beginning of the book explaining such to the listener.] [Note 2: Segment 6 of each story is designed to end abruptly after the lead-in for the reader to continue the conversation using their own words and situation specifics should they choose to use the story as an example when addressing a business meeting/crowd.] [Note 2: The audiobook listener definitely has to bookmark EACH story of EACH business leader IF going to go back to the audiobook to reference. I have done the 1st leg of bookmarking by at least time stamping (with a public note in audiobooks.com) the beginning of each business leader referenced (30 in all).]

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