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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

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Seth Godin

7 Hours 33 Minutes

HighBridge Company

July 2006

Audio Book Summary

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.

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Reviews

  • Tom

    This book is somewhat different than others I rented. It discusses dozens of situations and most of them are bringing up very good points that apply to any business.

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