This book is somewhat different than others I rented. It discusses dozens of situations and most of them are bringing up very good points that apply to any business.
Please Don't Refresh the Page
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.