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Start with Why: How Great Leaders Inspire Everyone to Take Action

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Simon Sinek

7 Hours 18 Minutes

Penguin Audio

September 2017

Audio Book Summary

The inspirational bestseller that ignited a movement and asked us to find our WHY

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
 
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Reviews

  • Thomas J

    Inspiring!

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  • Ronignacio

    Gives a new perspective in life and at work. Worth every second of listening to it.

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  • Kyong B.

    It’s not that I didn’t like the message. I liked that but I really think the book was repetitive and he could’ve said the same thing in like an hour.

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  • Rahmouni B.

    good speaker

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  • Nina

    Incredibly inspiring! A must read for everyone who starts a business but also a very inspirational read for everybody.

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  • Amanda S.

    amazing book for every entrepreneur or anyone looking to lead a life with purpose

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  • Anonymous

    Third time reading! It’s amazing

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  • Anonymous

    Helpful

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  • Chris C.

    Great read. I loved the real world examples to explain the concept and reasoning of starting with “why “. It gave me some excellent ideas on how to apply it to myself and my profession.

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  • Ana C.

    Simon’s points of view change my perspective completely! One of the best authors from these times, big follower.

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