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Zero to One: Notes on Startups, or How to Build the Future

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Blake Masters

4 Hours 49 Minutes

Random House (Audio)

September 2014

Audio Book Summary

#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta

“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

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  • Asif S.

    Not many tips on start ups just discussion on basic known facts.

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  • Kunal Kashyap

    one of the best business books I have ever read. love the insights around monopoly and competition.

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  • Anonymous

    Awesome book. Resonates

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  • Dimitris X.

    One of the best books I’ve ever read. It’s a must read for every new entrepreneur.

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  • Ardian

    Great book but not for beginners!

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  • Anonymous

    Excellent, forward-thinking book.

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  • NikiCl

    Some really good points in this book, absolutely, but one must always remember, these are opinions, valid, but not everything said here should be taken as golden standard. One important thing: focus on your employees and your customers - not your wallet. Period. That is where the sustainability happens. There is a lot of commentary about not thinking inside a box. Embrace your uniqueness. Embrace grandiose thoughts. Embrace dreams. That just might be what the wolf needs. “The most contrarian thing of all is not to oppose the crowd but to think for yourself.” I was pleasantly pleased with the author’s comments on computers and robots not taking over the world. They are not our competition, they are our tools. How we use those tools is up to us. Notable quotes: •The first step to thinking clearly is to question what we think we know about the past. •Make incremental steps vs grandiose •Treat entrepreneurship as experimental •Focus on product not sales •How much of what you know about business is shaped by mistaken reactions to past mistakes? •Beginning with brand, rather than substance is dangerous •Have we given up our sense of wonder? •More data does not equate to more value

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  • Anonymous

    Interesting book, but most of it is very easy to forget. There are a few memorable quotes though.

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  • Prathignya J.

    A must read for entrepreneurs

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  • hillsy19

    Terrific book!

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